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Alacrity Canada Partners with the Invictus Games Vancouver Whistler 2025 to deliver Sustainability Strategy

Invictus Games 2025 - Alacrity Canada is a champion level sponsor

Vancouver, BC — January 26, 2023 — Alacrity Canada is proud to announce its partnership with the Invictus Games Vancouver Whistler 2025 presented by ATCO. With strong experience helping organizations to become more sustainable, the collaboration will see Alacrity Canada offer its expertise to establish an innovative sustainability plan for the prestigious sporting event and to create a framework for future Invictus Games.

The Invictus Games Vancouver Whistler 2025 will see up to 550 wounded, injured and sick service members and Veterans from up to 25 nations showcase their resilience and determination by taking part in a range of adaptive sports, including the first winter sports program at an Invictus Games. The collaboration will see Alacrity Canada work with the Invictus Games Vancouver Whistler 2025 team to integrate sustainability principles into every aspect of the event.

The development of a sustainability plan and Impact Report will see sustainability considerations integrated into decision-making processes, with measurable goals set in collaboration with the organizing committee. Alacrity Canada will also work with the Invictus Games Vancouver Whistler 2025 team to engage stakeholders, foster transparent communication, and showcase sustainable practices throughout the partnership.

The sustainability strategy will form a key part of the Invictus Games Vancouver Whistler 2025 legacy initiatives, being delivered by founding partner, True Patriot Love Foundation. Alacrity Canada will work closely with the True Patriot Love Foundation to provide a lasting legacy of sustainability to be passed onto the Invictus Games Foundation for future events.

“We are thrilled to have Alacrity Canada join us as a key partner for the Invictus Games Vancouver Whistler 2025,” says Robyn McVicker, Chief Operating Officer and Deputy CEO at the Invictus Games Vancouver Whistler 2025. “Their experience helping organizations embed sustainability into their strategic planning and delivery resonates deeply with the spirit of the Games. Together, we will craft a sustainability strategy that not only guides a sustainable event but also leaves a lasting legacy of positive change.”

“At Alacrity Canada, we believe that entrepreneurship should be a force for good in the world, added Owen Matthews, Founder and Chairman of Alacrity Canada. “Our partnership with the Invictus Games Vancouver Whistler 2025 embodies this belief, as we work together to create a sustainability plan that not only enhances the sustainability of the event but also empowers the individuals and communities it serves.”

“We appreciate the commitment of Alacrity Canada to create a sustainable legacy for the Invictus Games Vancouver Whistler 2025,” says Nick Booth, CEO, True Patriot Love Foundation. “This partnership will help us to engage our Veteran communities and stakeholders to champion sustainability in every element of the Games, while ensuring a lasting legacy for future games as they consider their sustainability goals.”

About Invictus Games Vancouver Whistler 2025

The Invictus Games Vancouver Whistler 2025 presented by ATCO is an international adaptive sporting competition for wounded, injured and sick service personnel and Veterans. Taking place from February 8th – 16th 2025, the seventh Invictus Games will bring together up to 550 competitors from up to 25 nations to British Columbia, Canada. Through the power of sport, the Games will inspire recovery, support rehabilitation, and generate a wider understanding and respect for those who have served their country.

For the first time in Invictus Games history, The Invictus Games Vancouver Whistler 2025 will see competitors given the opportunity to participate in both winter and indoor adaptive sports. The 2025 Games will feature new winter sports including: Alpine Skiing, Alpine Snowboarding, Biathlon, Nordic Skiing, Skeleton, and Wheelchair Curling, in addition to the core indoor sports of Indoor Rowing, Sitting Volleyball, Swimming, Wheelchair Basketball and Wheelchair Rugby.

The Invictus Games Vancouver Whistler 2025 will be held on the traditional territories of the Lil̓wat7úl (Líl̓wat), xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations. The organizing committee is committed to collaborating with the Four Host First Nations, addressing Canada’s Truth and Reconciliation Calls to Action, and respecting Indigenous protocols in all aspects of the Games.

True Patriot Love Foundation, the Government of Canada, and the Province of British Columbia are the Founding Partners of the Invictus Games Vancouver Whistler 2025. For more information, visit

About Alacrity Canada

Alacrity Canada is a B.C.-based non-profit organization that runs a variety of programs all united by their mission to support entrepreneurs. The Alacrity Canada Cleantech program works to support B.C.-based cleantech companies to scale and sell their technologies internationally. The Cleantech program was first established in 2017 and is currently in its second iteration (which runs until 2023). To date, the Cleantech program has supported over 60 companies and created 400 jobs.

The Cleantech team has recognized growing demand among small and medium-sized enterprise owners for help examining their business practices from an ESG perspective. Through examination, organizations can identify high-impact initiatives and policies to improve their performance on ESG metrics. In a global environment with increasing focus on environmental, social, and governance issues, this helps make organizations of all sizes more attractive to investors, employees, and other stakeholders. The ability to improve ESG performance enhances organizations’ appeal to a wide range of stakeholders, including investors and employees.

About True Patriot Love Foundation

True Patriot Love is Canada’s Foundation for the military community, working to support military members, Veterans, and their families at every stage of their journey. By working as a trusted partner with local charities, social enterprises, the Canadian Armed Forces and the federal and provincial governments, True Patriot Love advocates for the needs of military members and Veterans and ensures resources are directed where they are needed most.

True Patriot Love has granted $41 million for Veterans and their families, reaching nearly 40,000 beneficiaries and supported 1,025 community-based programs across the country.

From global initiatives like the Invictus Games – of which True Patriot Love is the main funder of Team Canada – to local wellness centres and mental health programs, True Patriot Love has a research-backed approach that provides ongoing funding, partnerships and knowledge sharing to Canada’s most vital military and Veteran support programs.

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